Managing Brand Kit Assets

Each Brand Kit stores seven types of reusable assets. This article covers how to add, edit, apply, and remove each one.

Colors

The Colors section stores solid brand colors as a palette. These are the colors you use most often and want consistent across projects.

Adding colors

Click the + button in the Colors section to open the color picker. Choose a color and it is saved to the kit. You can add as many colors as you need.

Applying colors

Click a saved color to apply it to the current selection (text fill, shape fill, etc.).
Drag a color from the palette onto a clip on the timeline or canvas to apply it directly.
Brand Kit colors also appear in every color picker across the editor, so you can quickly select them whenever you are choosing a color for any property.

Editing and removing

Hover over a saved color to reveal the three-dot menu. From there you can edit the color (reopens the picker), copy the hex value, or delete it from the palette.

Gradients

Gradients work alongside solid colors and support three types:

Linear: a straight gradient between two or more color stops.
Radial: a circular gradient radiating from a center point.
Conic: a gradient that sweeps around a center point.

Each gradient has a name and a set of color stops with positions. Gradients can be applied to text and shape selections the same way as solid colors. Click to apply or drag onto a clip.

Fonts

The Fonts section stores your brand typography. Each saved font shows a preview with the font family name and its source.

Font sources

Wayaframe supports three font sources:

Google Fonts: browse and select from the full Google Fonts catalog.
System fonts: use fonts installed on your computer.
Custom uploads: upload your own font files in TTF, OTF, or WOFF format.

Adding fonts

Click Add Font in the Fonts section. The font modal lets you search and select from Google Fonts, pick a system font, or upload a custom file.

Applying fonts

Click a saved font to apply it to the currently selected text clip.
Drag a font onto a text clip on the timeline or canvas.
Brand Kit fonts also appear in every font picker across the editor under a dedicated Brand section at the top of the list, so you can quickly select them whenever you are choosing a font for any property.

Removing fonts

Use the options menu on a font entry to remove it from the kit. Custom font files are cleaned up from the filesystem when removed.

Logos

The Logos section stores up to five logo variants for different contexts. Unlike regular images, logo clips stay linked to the Brand Kit. If you update a logo in the kit, every clip that uses it updates automatically across your timeline and across all projects that share the same kit.

Logo variants

Variant	Use case
Primary	The main logo, shown in the kit selector thumbnail
Icon	A compact icon-only version
Wordmark	A text-only version of the logo
Light background	A version designed for use on light backgrounds
Dark background	A version designed for use on dark backgrounds

The logo editor shows a five-slot grid where you can assign a different image to each variant.

Adding logos

Click Edit on the Logos section to open the logo modal. For each variant slot, you can:

Upload an image file (PNG, JPG, or WEBP).
Select from library: choose an existing asset from your media library.

Using logos in projects

Click a logo to add it to the timeline at the playhead position.
Drag a logo onto the timeline or canvas to place it as a clip.
Logos are reusable across any project that uses the same Brand Kit.

Removing logos

Reopen the logo editor and clear individual variant slots, or remove logos from the kit entirely.

Subtitle Styles

The Subtitle Style section saves a complete subtitle appearance preset that can be applied to any subtitle track. This makes subtitle styling part of your brand system rather than a per-project adjustment.

What a subtitle style controls

Font family
Size
Fill color
Stroke color and width
Padding
Background color
Opacity
Border radius
Word highlighting: a separate style for the active word during playback, with its own color, opacity, and shape
Words per clip: how many words appear on screen at once (1–10)

Creating and editing

Click Edit on the Subtitle Style section to open the subtitle style editor. The editor includes a live preview that updates as you adjust each property.

Applying subtitle styles

Brand Kit subtitle styles appear in the Subtitle Style picker in the editor alongside the built-in presets. Select the brand style to apply it to the current subtitle track. This keeps subtitles visually consistent across all projects that share the kit.

Text Presets

Text Presets save reusable text styling for titles, headings, captions, lower thirds, and any other text elements you use repeatedly.

What a text preset stores

Preset name
Font family
Size and weight
Fill color
Stroke color and width
Background color and styling
Opacity
Border radius

Creating presets

Click the + button in the Text Presets section. The preset editor opens with a live preview showing sample text. Name your preset and adjust each property until it looks right.

Using presets in the editor

Click a preset to add a new text clip to the timeline with that styling applied.
Select an existing text clip and click a preset to apply its styling to the selection.

Editing and removing presets

Each preset card shows a text preview. Use the options menu to edit or remove a preset. Changes to a preset do not retroactively update clips that already used it, they only affect future applications.

Voices

The Voices section stores saved text-to-speech voices for consistent narration across projects.

What a saved voice includes

Provider (Murf, ElevenLabs, or Minimax)
Voice name and ID
Language
Style (e.g. Narration, Conversational, Promo)
Custom settings (speed, pitch, and other provider-specific options)
User note for internal reference

Saving voices

You can save a voice to the Brand Kit from the How to Choose and Preview AI Voices modal. When browsing voices, use the three-dot menu on the preview panel and choose Add to Brand Kit. The voice is saved with its current provider, language, style, and any custom settings you have applied.

Using Brand Kit voices

Saved voices appear in the Voice Selection modal under the Brand Kit section when the kit is active. This gives you quick access to your brand narrator without searching through the full voice catalog each time.

Each voice card in the Brand Kit panel shows the voice avatar, provider, language, saved style badge, and a custom settings indicator.

Editing and removing voices

Use the options on each voice card to edit the saved name, note, or settings, or remove the voice from the kit.